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First: The development of acquaintance as an opportunity for service. Second: High ethical standards in business and professions : the recognition of worthiness of all useful occupations, and dignifying by each Rotarian's occupation as an opportunity to serve society: Third: The application of the ideal of service by every Rotarian's personal, business, and community life : Fourth: The advancement of international understanding, goodwill, and peace though a world fellowship of business and professional leaders united in the ideal of service. |